brand identity

Brand Identity for Daniela Gutiérrez (Psychologist)

BRIEF: Create a Brand Identity System for my psychology business that focuses mainly on professional tuition and coaching. 1. Logo: ABSTRACT - a face profile that signifies a female/male face. 2. Colour Palette: RAW - varied skin colours and tints for highlights 3. Typography: ELEGANT - yet playful and versatile We knew we wanted to incorpo...